Interact Direct to help businesses comply with Canada's new DNC (Do-Not-Call) law
26 Sep 2008
For Immediate Release
Ontario, Canada, Interact Direct is the first company in Canada to launch a managed compliance solution for Canada's new Do Not Call List (DNCL) program. The DNCL program goes into effect on September 30, 2008, and carries the risk of heavy fines for businesses that fail to comply.
The solution is called DNC Scrub CanadaTM and it allows businesses to outsource their DNCL compliance administration and list-processing work to Interact Direct, making it easier to keep call lists up-to-date with consumer opt-out requests.
Interact Direct's solution has been fully automated to work with the CRTC's control and distribution process. Even organizations with hundreds of locations can have their DNCL suppressions batch processed by Interact Direct. And, optionally, businesses can have other list scrubbing services like Canadian Marketing Association (CMA) do-not-call do-not-mail suppression, data parsing, address correction, mover update (NCOA), and duplicate elimination processed at the same time. All processing is performed in real time at Interact Direct's secure data centre.
"As one of Canada's leading database marketing organizations, it was necessary for us to understand this important legislation and to respond to our clients with innovative and efficient solutions to help them comply", according to Jeff Bisset, President of Interact Direct. "DNC Scrub CanadaTM has been well received by our clients who are anxious to ensure they comply with this new and important legislation."
With hundreds of clients across North America, including many Fortune 500 firms, Interact Direct is Canada's largest provider of data cleansing solutions for marketers. Its flagship solution enables businesses to leverage customer data to improve sales and marketing ROI through the outsourced management of an end-to-end data-driven marketing program including data collection, hygiene, hosting, management, communications, and campaign analysis. To learn more about Interact Direct and how it delivers a competitive advantage for marketers, visit www.interactdirect.com.
For More Information, Contact
Jeffrey B. Bisset, President
Interact Direct Marketing, Inc.
(519) 438-6245, Extension 180
Email: jbisset@interactdirect.com